(1) In non-distribution scenarios, it refers to the product sales price before the preheating period (or the burst period if there is no preheating period) of a platform event (excluding distribution-related events).

(2) In distribution scenarios, it specifically refers to the product sales price before the preheating period (or the burst period if there is no preheating period) of a distribution event.

This price does not include various platform-issued discounts such as purchase subsidies, cross-store coupons, or red packets. It also excludes merchant-set discounts like full-reduction offers, coupons, store return bonuses, store member discounts, L-member prices, and merchant-set discounts for specific customer groups. However, it does account for other non-platform event discounts (including non-specific customer group discounts set by the merchant, with the final price based on the merchant's settings). The product sales price refers to the price displayed on the product page on the same day. If the merchant adjusts the sales price multiple times on the same day, the last displayed price will be taken as the reference.

This refers to the product price in a merchant's self-marketing activity scenario. It does not include any platform discounts. It may be the product's suggested retail price or a previously displayed sales price, but it is not the original price and is for reference only.

This is the sales price set by the merchant on the platform. The actual transaction price may change based on various merchant-set discount activities, with the final price being based on the order settlement page.

This refers to the sales price set by the merchant on the platform, combined with the L-member discount price. It is not the original price and is for reference only.